the support you give, finally given to you.

The Coaching Collective by Erinn Cottman. Grow your practice. Never coach alone.

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The Problem

  • Instructional coaches support everyone in the building. Teachers, leaders, students. But who supports the coach?

  • No PLC of your own. No time to build new tools. No one who understands the role.

  • The Coaching Collective is the support you give, given back to you.

What’s inside

Ready-to-use tools built for the real work of instructional coaching. Every resource is designed to print or fill in on screen, so you can use it in your next meeting.

  • Coaching session planners, debrief protocols, and conversation question banks

  • Observation tools, learning walk guides, and student work protocols

  • Caseload trackers, coaching cycle calendars, and goal-setting worksheets

  • New resources added every month

Resource Library

Included in every membership

A 60-minute live session with Erinn on the 2nd Tuesday of each month at 7pm ET. Each workshop focuses on one coaching skill you can put into practice that week.

  • Live teaching, examples, and time for your questions

  • Recordings posted within 48 hours if you can’t make it live

  • A growing archive of past workshops to revisit anytime

Monthly Live Workshop

IIncluded in The Workshop and All Access

Direct access to Erinn when you’re facing a tough coaching conversation, planning a cycle, or need a thought partner.

  • Ask questions and get feedback between workshops

  • Connect with other coaches doing the same work

  • Erinn replies within 24 hours, Monday to Friday

Private GroupMe with Erinn

All Access Extras

All Access Only

Included in The Workshop and All-Access

For coaches who want the full year of support at the best value.

  • Four live Q&A sessions with Erinn each year

  • A welcome bundle of Erinn’s top resources on day one

  • 15% off bringing Erinn to your school or district for PD or a keynote

Meet Erinn

 Erinn Cottman is a leadership coach, education consultant, speaker, and founder of Erinn Cottman Teacher Development, LLC, a six-figure professional learning and leadership development firm. For more than 15 years, she has built her career around one powerful question: What helps people grow into the leaders they are capable of becoming?

A former teacher, instructional coach, and assistant principal, Erinn has coached and developed hundreds of educators and leaders across the country, helping them strengthen their leadership, navigate change, build high-performing teams, and turn ambitious goals into consistent action. Her work has taken her from classrooms and school leadership teams to national conferences and conversations about leadership, coaching, and personal development.

At the heart of Erinn’s work is a belief that coaching is bigger than a title or profession. The right coach can challenge our thinking, sharpen our execution, expand our vision, and help us become who our next season requires. Drawing from more than a decade of coaching others—and being coached herself—Erinn brings a unique perspective on the power of coaching and the relationships that help women lead, build, and evolve.

Erinn’s work and expertise have been featured on national platforms, including MSNBC’s Morning Joe and several national podcasts, and she has presented at conferences and professional learning experiences across the country. She is a proud graduate of Hampton University and a member of Alpha Kappa Alpha Sorority, Incorporated®. Above all, she is the proud mother of her son, Drexel, a role that continues to shape how she thinks about purpose, ambition, legacy, and the life she is building beyond her work.

Choose your membership

The Coaching Collective: The Library
$19.99
Every month

Ready-to-use coaching tools, whenever you need them. Get full access to ECTD's growing collection of coaching planners, protocols, trackers, and guides. Every resource is built for instructional coaches, ready to print or fill in, and new ones are added every month.

✓ Full access to the Resource Library
✓ New resources added every month
✓ Fillable, printable tools for observations, debriefs, goal s
✓ Permission to use every resource with teachers at your own s
✓ Cancel anytime
The Coaching Collective: All Access (Yearly)
$199.00
Every year

The full Collective, all year, at the best value. Everything in The Workshop for a full year, plus quarterly Q&A sessions with Erinn, a welcome bundle on day one, and 15% off bringing Erinn to your school. Founding members lock in $199 for as long as they renew.

✓ Everything in The Workshop
✓ Four live Q&A sessions with Erinn each year
✓ A welcome bundle of Erinn’s top resources on day one
✓ 15% off one PD session or keynote for your school/district
✓ Saves $161 a year compared with paying monthly for The Works
The Coaching Collective: The Workshop
$25.99
Every month

Tools, training, and direct support from Erinn. Everything in The Library, plus live learning every month. Join a 60-minute workshop with Erinn, catch the recording if you can’t make it live, earn a PD certificate, and reach Erinn in a private GroupMe whenever you need a thought partner.

✓ Everything in The Library
✓ A live 60-minute workshop with Erinn every month (2nd Tuesda
✓ Recordings posted within 48 hours
✓ A private GroupMe with Erinn, who replies within 24 hours
✓ Cancel anytime

Group rates are available for coaching teams. Contact bmoss@erinncottman.com.

What educators say

My experience with Erinn has been amazing. As a new Instructional Coach fresh out of the classroom, she made my transition fairly easy. Erinn is always available, gives valuable feedback, and plans intentional coaching sessions. She leads with love and holds me accountable to complete a full coaching cycle with teachers. She pushes me beyond my comfort zone and encourages me to persevere through tough challenges.

Courtney Taylor

I could count on Erin to help give a second lens when I completed observations and she was a great resource when I needed help on what teacher actions to coach educators on. There was never a time that I didn't have access to Erin and that was helpful being a new coach.

Kionna Squires

I have grown and learned a TON this school year. Having the one on one weekly coaching sessions with Erinn Cottman was a tremendous help.

Ryan Lisbon

FAQS

  • Instructional coaches first. Teachers, school leaders, and anyone who supports other educators are welcome too.

  • The Library ($19.99/month) gives you the full Resource Library. The Workshop ($25.99/month) adds a live monthly workshop with Erinn, recordings, PD certificates, and a private GroupMe with Erinn. All-Access ($199/year for founding members) includes everything in The Workshop, plus four live Q&A sessions a year, a welcome bundle on day one, and 15% off bringing Erinn to your school.

  • Ready-to-use tools for the real work of coaching, including session planners, debrief protocols, observation tools, caseload trackers, goal-setting worksheets, and conversation guides. Every resource can be printed or filled in on screen, and new ones are added every month.

  • Click Member Login at the top of the site and sign in with the email you joined with. You’ll land on Members Home, which links to everything your membership includes. There’s nothing to download or install.

  • Workshop and All-Access members get a link to join a private GroupMe with Erinn. Use it to ask questions, get feedback between workshops, and connect with other coaches. Erinn replies within 24 hours, Monday through Friday.

  • Yes. Your school can pay with a school card at sign-up. If you need a receipt or invoice, email hello@erinncottman.com.

  • Yes, anytime. You keep access until the end of the period you already paid for. Monthly memberships aren’t refunded for partial months.

  • Each membership is for one person, so coaching teams should ask about group rates.